If you are looking for a Social Media Speaker and you want to get a great speaker and a great value for your audience, make sure that you are not booking a Social Media Speaker that is only going to talk about free internet traffic sources.
Free Internet Traffic from social media sites is great, but if your website or blog has not been optimized to convert visitors to leads, you are really wasting your time. High traffic does not matter if your conversion rate is zero.
Here are some questions to ask your potential Social Media Speaker:
- How do you make money with social media? Does the speaker’s answers fit with your audience and industry focus?
- How many different social media topics will you cover in one hour. Hint: more is not better – anyone can give you a laundry list. Far better to go into greater depth with fewer social media tools.
- How do you capture leads from social media? If they talk about relationships and do not talk about particular lead capture tools, then you are not talking to an expert.
- Lastly, ask how much your Social Media Speaker makes in a given year from social media. If they do not know, then they are not marketing speakers at all – marketing speakers know they have to measure results. And if they are not making much money, then they do not really know what they are talking about.
Interview your potential Social Media Speaker for your Social Marketing Workshop or event. Make sure they are not just covering the basics that almost everyone knows by now.