While I generally like to have products super easy, I made the choice to revisit the model to find out the way I might resolve this lead generation difficulty.

The graph on this page now shows how we have resolved this concern. The percentage is the total amount of the budget each month, which can range from a couple of hundred dollars monthly to a few thousand bucks monthly. Moreover, I will be assuming it’s an average marketplace along with average competing firms. The more competitive field could take two times as long for getting good results.

While in the first few months, although I do not adore Adwords and FaceBook Advertisements, I decided we needed to add some ads. The rationale is simple. You need some steady leads as soon as you begin paying for a service, and you must believe in somebody when it comes to genuine search engine optimization. So through doing marketing and advertising while the lead generation websites are sluggish, you receive a bit of targeted prospects and hopefully some buyers. Now I know that most people curtail the effort and hard work after a while, but you might want to keep it moving or some times grow it if you notice that it is working effectively and there is a good lead generation return on investment. Even so, since my main goal is to try to generate organic leads, I am decreasing it when the site increases in potency.

Next you might observe that we are getting started without having inbound links and developing the effort of acquiring back links gradually and then decreasing them further on and putting more work in great information in the web site. Basically the strategy should go along these lines. You need to have a decent base of posts initially. Following no less than five one of a kind articles we are going to acquire a couple links through social websites and other sites to the site, but attempting to keep that rather low. After that, as we generate further excellent articles a hyperlink campaign should be implimented and enhanced in order that anywhere between month 4 and month seven we are ranking nicely for a lot of of the keywords and phrases.

Accepting there is a good base, the thought is to next have more and much better posts incorporated more quickly to engage visitors far more, focus on a bigger range of long tail keyphrases and also to obtain organic back linking to occur. At some point, if you’re obtaining those continual natural back-links because your articles really are so good, it is possible to get rid of all but probably the most simple of inbound link activities. Nonetheless, do not discontinue posting articles. Over time too little different articles may gradually erode the advances you have achieved.

Frequently individuals teach you cast in stone procedures just like publishing each day, utilizing applications for rapid back linking, etc. Rather, consider the rational evolution of the site depending upon how it’s going to operate as time passes in search engines and also the way it actually does developing an audience by itself.

If you’re thinking about utilizing publishing strategies to build terrific lead generation sites, give me a call now.

Goal Setting © by lululemon athletica

Do you really want to succeed at something?  Not just say it but really want it?

Then instead of setting big goals, or milestones, set daily goals.

The reasons this works better are as follows:

1. You cannot fit too many things into the day – so you will have to focus on a few goals.
2. You are forming behaviors that move you towards success.  If you are focused on the big outcomes you want you can easily postpone the steps to get there.
3. Daily goals make you take your outcome and break down daily activities to get the results.  If you cannot do this, your outcome goal is too vague and you need to get more specific.
4. You can easily measure the success of failure of daily goals.  They are either going to be a number (how many cold calls) or a yes/no type thing (did I eat healthy).  I have developed scalar rankings as well at times such as on a scale of 1-5 how well did I eat and exercise?  Then I look at the total points for the week.  If you do develop a scalar tracking system, then you need to make sure you clearly define what the numbers on the scale mean.
5. By pursuing daily goals, you are changing your behavior.  You should focus 100% of your daily goals and measurement on positive aspects.  This will help you build positive behaviors towards your bigger goals that will not only help you achieve those goals but be more successful overall.
6. Use gaming as a guide – you can turn your daily goals into psychological games and even keep score in a spreadsheet.  This will motivate you and help you focus on your desired behaviors.

There are many things you can turn into daily goals.

• Health – Both eating and exercise
• Sales
• Income (Especially good for online income)
• Social Media for Lead Generation
• Relationship Enhancement
• Investment Management
• House Cleaning (Try throwing away one thing every day to clean out your house)

These are just some of the ideas where daily goals can improve your behavior and focus to achieve your longer term big goals.

What do you think – do you use daily goals for anything?

1. Current Customers – It is easy to get obsessed with finding new customers and overlook the fact that you have customers that may want to do more with you or hear from you more often.
2. Past Customers – Past customers may come back over time, or they may still refer people to you even though they no longer need your service.  How often are you reaching out to past customers?
3. Referral Partners – I say “Referral Partners” but it can be a very informal relationship where someone you know refers people to you and you refer back to them.  Are you treating these people as well as you should?
4. Venders – Do you take time to get to know vendors?  In one situation I was working with a financial expert and our online efforts produced OK results, but the real value he got was taking time to get to know me and then I introduced him into a company that later did millions of dollars of financing between the two companies.
5. City Officials – Hey, they want businesses to succeed in the city.  It means more tax revenue for them.  While they will not usually promote you, they can often help you in other ways.
6. Board Members – Whether you have a board for your company or you sit on boards, they are a great group of people that usually can help your business grow.
7. Family – It is tricky to combine family and business, and it is sometimes better to keep them separate.  However, if they at least know the kinds of people you would like to meet you can get the occasional great referral from family.

It is a good idea to think about each group and what you could do to provide more value to them, and at the same time get value from them to grow your business.  Better business relationships are your greatest asset.

I would have liked to see Google Plus Business Pages first, but I can see why they are doing this.  Games are more likely to create a sticky Google Plus audience, and if they can show a great audience they will be more attractive to businesses to build Google Plus Business Pages.  My theory is that they will actually charge for Google Plus Business because it would cut down on spam and be totally worth it if the cost was low and it created a higher value network.

We all know how successful game apps and FaceBook games have been, so a lot of people will start building Google Plus Games very quickly.  However, it seems like they are going to limit what can be on the site initially.

Critical to the success of the network is to have a way to filter out requests and information from other people’s games.  Right now there are a lot of techie trend setters in Google Plus and if they start getting requests to go to a virtual farm and slop the pigs, people are going to bail.  In fact, I think the Farmville, Mafia Wars and Vampire Slaying on FaceBook is the #1 biggest reason I never became a power user there.  I do not waste much of my own time on games and I do not want to see things from other people’s time wasting.

So if you are going to start doing Google Plus Game Development, please do not ruin Google Plus.  Make it fun for people that care and invisible for people that have better things to do.

1) Recording and Transcribing

This is a very common technique for people that do not want to record.  You can write out a good outline and record yourself talking about the various points and then have it transcribed and edited into a book.  Literally within a few weeks your book can be ready to go.  And this does not have to be expensive.  Audacity is free recording software and transcription is usually about 50 cents per minute.  You can then edit it yourself or hire someone to do it for you.

2) Ghost Writing

Much like recording your voice, you can hire a ghost writer to get you a decent rough draft often for a few hundred dollars.  If you go with a cheap ghost writer you may not be able to publish it as is, but you can use it as a starting point and make it your own.

3) Aggregate Your Content

If you have been writing blogs or articles for a while, you can easily find some nice articles that go together on a particular topic and string them together into a book.  You may want to tweak them and create better transitions, or you can just sell the book as your best posts of 2011 or something.

4) PLR Articles (Private Label Rights)

You can buy packages of articles that other people have written and use these as the basis for a book.  I will warn you there are a lot of bad PLR articles out there and you may really have to dig and rewrite to get a good book, but it is one popular method for book writing.

5) Hiring Chapters

You can also use a writing service like textbroker.com and probably pay around $20 per chapter for writers to write on topics.  I use this service for articles that I do not want to write, but you can easily use it for segments in a book. There are more methods of writing without writing.  I do not believe you will get a perfect book from any of these methods, but you will get a nice rough draft for under $500 (maybe under $200) and then you can either edit it yourself or pay someone to edit it and make it nice.

You can make money, but you are not going to have as much luck as you would with automating other social networks.

Here are some tips to make money with Google Plus.

1) Do not start spamming products and using affiliate links right away. No one will circle you. You must build an audience first.

2) Do not use an automated Google plus script. Engagement is higher and you will simply not get results.

3) When Google Plus business pages are released, do not use them like FaceBook fan pages right away. Learn what makes them different.

4) Develop your expertise on Google Plus and it may lead to new consulting and speaking opportunities.

Probably the best way I have seen to make money with Google plus is to write a really good article or blog post that the Google Plus audience would like and have an affiliate link or sign up on the page. Then use Google plus to post about the page and get people talking about the topic. That will drive traffic, and you can monetize the traffic on your webpage without needing to post affiliate links in Google Plus.

Right now you cannot set up a business page on Google Plus.  If you do, they will take it down.  Google is also being very strict about the quality of profiles.  If you are not a real person and list a real name they are deactivating your access.

Money! © by yomanimus

When you consider the commitment to a high quality network and the delay in Business pages, I see an opportunity I would consider if I was Google.

1.  I would continue to put big resources into building a legitimate and high quality network, even though the raw numbers would be lower.

2.  I would come out with the coolest set of Google plus business tools that blow away other networks, like FaceBook and LinkedIn.  I would let businesses build email opt other things that make sense for a business but are restricted in those networks.

3.  To limit sloppy “businesses” and scams, I would charge a monthly fee to have a Google plus business profile page – or at least I would charge for extended services.  This would greatly decrease the low quality businesses even if it is only a few dollars per month.  And Google could justify the cost because of the quality networks, which costs a lot to maintain.

Of course, clubs and other types of organizations would want to have a Google Plus business page but those could be limited and could include ads.

I do not know if this is what is going to happen, but I would consider it if I was them.  As much as we all love free, charging the small amount for Google plus business pages will increase quality and cut the clutter of all those worthless sites.

Please, Google, make us pay for it and keep getting rid of fake people.

Google Plus has a huge advantage because it is Google.  I love a made up name that is simple and when I named my lead generation product Buzzoodle, it was with the similar idea in mind.

Of course, I also had to buy domains for all the ways people would misspell it, such as buzzdoodle and buzznoodle.

Google Plus is suffering a bit from some confusion.  Google seems to prefer Google+, but the search engine itself sees the + as “and” and not as part of the name.  That means for search, calling Google+ Google+ is less effective than calling it Google Plus.

I wonder if they had a meeting where this was discussed – seems a big deal, since they are Google and it is not well named for Google search.  Did someone finally yell, “Damn the torpedoes and full steam ahead”?  Probably.

I am not suggesting it is a bad name.  The fall out of how it will be referred to is interesting.  Many people shorten it to G+ when chatting.  If you are writing for search, you will write Google Plus and if you are formally writing about it in an article for a serious publication, you will have to refer to it as Google+.

Will this ambiguity hurt it?

Well, it took forever for me to find the Google+ app in iTunes because it did not appear in their search.  If you searched on Google Huddle supposedly it showed up.  Now that is intuitive.  And this is only one example of what will probably be a lot of problems.

The good news for Google is that the combination of Brand and Buzz will probably overcome these obstacles, but if you are a less well known company, do not try a + for yourself.

It would certainly be a good idea, because Google Plus is the hottest new product of the year and many people are saying Google Plus could really hurt the big networks like LinkedIn, FaceBook and Twitter.

If you want to get a Google Plus speaker you need to find someone that has been a social media speaker on other topics and has really gotten familiar with Google Plus fast.

Your Google Plus speaker should not only be able to cover topics such as features and building a Google Plus following, but also how to use Google Plus for business.

Right now is the hottest time to get involved because the early adopters of Google Plus tend to be a very educated, techie and artistic crowd that can greatly influence others and are more likely to try new products.  A year from now it will be much harder to build a great following of influential, educated people with greater buying power.

Ron McDaniel can be your Google Plus Speaker and can cover a diverse number of topics, including features, how to make money with Google Plus, how to get PR with Google Plus, how to grow your influence on Google Plus (and why it is different from every other network) and more.

Ron’s speaking rates vary based on time and location but are reasonable.  And Google Plus is the kind of topic that is going to increase attendance at your next event because many people are wondering how Google Plus works and whether they should get involved.

Contact Ron today if you are interested in discussing him being your Google Plus speaker for your next event.

There were a lot of rumors about Apple intentionally delaying the app because Google is a competitor.  Shady if true, but it is out now.

Also, here is the huge issue I ran into.  I could not find the Google Plus iPhone App when searching for the app on my iPhone.  I finally located it by looking at the top 25 free iphone apps because I heard that it had made the list.

If this is something Google did, it is just plain dumb.  If it is Apple, then very shady again by making it hard to find Google Plus app but easier to find 3rd party apps with bad reviews.

Initially the App itself got bad reviews also, but do not let that stop you from trying it.  Initially a test version of the software was uploaded and Apple released this older version of the software first, which was not stable.

Next, when you do install the iPhone App for Google Plus be sure to think carefully before allowing it to push notify you.  I selected yes and it is annoying me now because I am a very popular Google plus user and I get messaged constantly.  I have not figured out how to deactivate the iPhone Google Plus push notification yet.

Lastly, I do like the app.  I am sure it will get better over time and I know there is a lot of complaints about Google Plus iPhone app features, but Google Plus itself is still in beta so you cannot expect the iPhone app to be perfect yet.  Enjoy it and watch for updates, I am sure they are coming.