Creating Buzz and Word of Mouth works. It is the most credible way to reach someone and it has a high likelihood of getting someone to take action.

Your ability to create buzz is one of the biggest advantages you can have over competitors that have products and services similar to yours. Everyone says their customer service is better. Everyone says they want relationships. Unless other people are saying that about you too, you are just not going to stand out. Only buzz elevates your message above the crowd.

Buzz also has a snowball effect. The more buzz you create, the more buzz people create about you. When you do something that ends up on the web, there is a high chance that the information will be around for years and keep bringing you a steady stream of people that want to know more.

What makes Buzz Best?

• Buzz and Word of Mouth are not preceived as advertising.
• Potential to become viral and spread quickly.
• High level of credibilty because the message comes from a personal source.
• They piggy-back on the credibility of the source.

While overnight successes do occasionally happen, the reality is most seemingly quick successes took years of hard work and continuous promotion. That is why we offer the mentoring program. We help people that understand that buzz takes consistent, disciplined effort.

Look at successful people that create a lot of buzz. Oprah, Rachel Ray, Steve Jobs, Jack Canfield, Seth Godin - Just pick the buzz makers in your industry and I will tell you what you will see. They have the money and the support staff around them, but they still create buzz for themselves too. Buzz is not something you can succeed at if you just try to contract it out. You are going to have to learn how to do it, and do it well.

If we just cared about money, we'd take anyone that applied and we would know that some people pay for mentoring and don't really use it. Just like a sports club knows some members will never show up to work out.

We want successful clients that utilize buzz to get great results and consider us a bargain. To qualify, you must agree to our terms of mentorship and agree to the following:

• Agree that buzz is a long-term strategy
• Must have exceptional product/service - or -
  focus on developing personal buzz
• Agree to work on achieving buzz goals each month
• Write regularly
• Be willing to make speeches, appear on tv and radio when the opportunity comes up
• Must not let the Internet intimidate you
• Understand that the phone will not ring off the hook next month just because you did a few things

It comes down to this. We will mentor clients that have something worth talking about and understand that creating a buzz takes time and effort, but is a strategy that can pay big dividends in the future. - If you are sure that describes you or a group of people in your organization, contact me and we can discuss the opportunity.