Next week I am thrilled to be teaching a 3 credit hour course on Internet Marketing at Kent State University.
It is more work and more time for lower pay when you compare it to a normal 1-2 hour Internet Marketing Speaker gig, but it is really interesting to have the chance to spend 40 hours with a small group on students that are hungry for this kind of information.
If you are a speaker and have never done a big workshop that is longer than the normal speech you might do, here is what I learned. Break it down into 30-60 minute speeches. So 40 hours is basically 30 smaller speeches and some time for activities, project work, Q&A, live demos and more.
The Internet Marketing class I have designed and am going to teach is not “how to do Internet Marketing.” It is actually how to work with different kinds of clients, assess their needs and propose the best Internet Marketing strategies and solutions to meet their goals within their budget.
Of course, I will be working with students to teach them the basics of Internet Marketing as well, but more in line with improving their ability to talk about it and plan for it. A very valuable skill, if you don’t mind me saying.