Free Internet Traffic from social media sites is great, but if your website or blog has not been optimized to convert visitors to leads, you are really wasting your time.  High traffic does not matter if your conversion rate is zero.

Here are some questions to ask your potential Social Media Speaker:

1. How do you make money with social media?  Does the speaker’s answers fit with your audience and industry focus?
2. How many different social media topics will you cover in one hour.  Hint: more is not better – anyone can give you a laundry list.  Far better to go into greater depth with fewer social media tools.
3. How do you capture leads from social media?  If they talk about relationships and do not talk about particular lead capture tools, then you are not talking to an expert.
4. Lastly, ask how much your Social Media Speaker makes in a given year from social media.  If they do not know, then they are not marketing speakers at all – marketing speakers know they have to measure results.  And if they are not making much money, then they do not really know what they are talking about.

Interview your potential Social Media Speaker for your Social Marketing Workshop or event.  Make sure they are not just covering the basics that almost everyone knows by now.

This company speaker should know social media and be able to point out the benefits and dangers.  They should also be able to build a program around your company goals.

Ron McDaniel is a speaker like this:  Take these things into consideration -

1. Does your social media company speaker know how to monitor the social networks and the web to watch for bad word of mouth or comments?
2. Is your company speaker an expert in sales funnels, lead generation and SEO?  If not, they are probably just in love with social media and buying the hype.
3. Has your company speaker been in the industry since it started?
4. Does your social marketing workshop focus on tools or goals and results.  Anyone can give you a list of tools, but few people know how to apply a select few tools to maximize results.

These are just some of the things you need to consider if you are hiring a private speaker for your company to conduct a social marekting workshop.

Using a combination on Inbound Marketing, Social Media and Calls to Action, you can start generating leads daily in just a short while.  Ron teaches the techniques in an easy to follow, step by step method that anyone that depends on fresh, targeted leads will value.

The Marketing Webinar is a Social Marketing Workshop that combines a variety of free and low cost tools to achieve big growth in your organization and success in a sales person’s career.

We can conduct private Marketing Webinars for groups of 10 to 100 or you can find out when our next public webinar will be by contacting us.