Lately I have changed my small business blog speech to a presentation on how to use blogs to build your own lead generation engine.
If you are looking for sales and marketing speakers you really might want to give me a call. This blog speech is totally different and gives people a real, step by step process to generate more leads for them for a very small cost.
I have some client making a lot more money after they built a blog lead generation engine and stuck to it for a few months. The system is simple, but does take consistent effort. However, if you see the value in increasing leads, it is a no brainer and can be completely outsourced if you do not have time to do it yourself.
The two biggest roadblocks to building a lead generation engine are:
- Not enough profit in your product – if you have very low margins, the effort may not pay for itself.
- Saturated marketplace – if you are too broad in an already competitive environment, you will take too long to see any results, usually resulting in people giving up before it ever becomes successful.
However, if you know how to focus and have a good product, building a lead generation engine is one of the best investments you can make. Call me to discuss having this lead generation blog speech presented at your next event.
Good Sales and Marketing Speakers are not going to just hope to motivate a sales and marketing team for a few days. Of course, the presentation should be like a jump start, but if you are bringing in a sales and marketing speaker you should also try to bring someone in that will give the team at least one new tool that will impact the bottom line.
For example, I teach people how to build lead generation engines. This is a simple technique to use content, targeted keyword research and clear calls to action to attract the right people and encourage them to contact the client. Sounds hard to someone that does not like technology, but I assure you that anyone can do this if they simply stick to it past the first couple of months were you need to build the momentum.
Speakers on sales and marketing may also teach your group how to use LinkedIn, FaceBook, Twitter or Blogs to attract more leads. Just having an account with these things is rarely going to yield results. You have to learn how to work the tools.
Regardless of the tools of the Sales and Marketing Speakers that you consider, make sure you bring in someone that will teach a new skill. Even if the speaker only helps your team add 5% to the number of leads they are getting, that can be significant over time and that is a whole lot better than a little motivation that fades in one week.
Many people in organizations think about Sales and Marketing as the same function.
If you work in those areas, you know just how different they are. A Marketing Speaker should help your audience generate leads. For example, I am a Lead Generation Marketing Speaker. I train people in how to use Inbound Marketing to generate leads through improving business blogging, calls to action, social media and more.
I do not do Sales Speaking because, even though I am closing sales all the time, I do not feel like I am good enough to teach others to do it. In fact, I believe the only reason I am good at sales is because I am great at generation high quality, targeted leads. I really only have to talk to people that contact me, and I close a fair amount of sales.
This means that if you are looking for a sales and marketing speaker, there is a good chance you are looking for two professional speakers because it is hard to be a true expert in both these fields. And anyway, a marketing speaker that does a speech will then segway into a sales speaker that will talk about the sales funnel very well.
If you are doing an event and the audience is business owners and sales and marketing professionals, it makes sense to make sure your Speakers for business topics are going to provide a high value to the companies.
Of course, they have to be entertaining and informative.
Sales and Marketing Speakers in particular can have a big impact on the audience if they can truly increase the sales and marketing effectiveness.
That is why Ron McDaniel is the best Sales and Marketing Speaker for your event if you are looking for effective, easy techniques to grow sales through simple, free marketing techniques on the web.
Most Speakers for Business make the audience feel good, but how much does it really impact the audience a week later?
Instead, imagine you have a session that is entitled “Build Your Own Lead Generation Engine in 60 Minutes.” Business owners, sales people and marketing professionals will be lining up for that one.
And that is what Ron speaks about. Ron McDaniel is a sales and marketing speaker for businesses that want measurable results. Using simple web tools and solid lead generation strategies to help people find you and buy from you.
Contact Ron to see if he is available for your next event.
Sales and Marketing are such broad topics that you will not be able to find good Sales and Marketing Speakers that can cover the whole range of possibilities. Instead, you should begin with the take away that you want from the sales and marketing speech and find a Sales and Marketing Speaker that can deliver on that outcome.
For example, I am excellent at sales and marketing via the web. My specialty is building lead generation engines and using SEO and Social Media tools to drive leads into the engine. I can teach people how to do this, if fresh, targeted and exclusive leads are a benefit to the audience.
However, if you are looking for Sales and Marketing Speakers that can talk about traditional PR or print advertising, I would be a less than ideal choice.
Ultimately, a speaker needs to know what their best and highest value is and stick to it, even though they customize the presentation to each event and audience.
