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Business to Business Marketing Speaker

October 12, 2009 Leave a Comment

A good business to business marketing speaker is going to have some characteristics.

  1. They are going to work in both small businesses, large businesses, different industries and at different levels.
  2. They will have worked in business to business sales successfully.
  3. A good Business to business marketing speaker will understand quality lead generation.
  4. Business to Business Speakers better understand trends in Internet Marketing and social media.

If you need someone with all of these traits, give me a call.  After all, we help companies around the world, both big and small, build Internet Marketing Business to Business Lead Generation sites and people that learn that, end up with many more hot, targeted leads.

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Speaker pricing

October 3, 2009 Leave a Comment

Speaker pricing is a tricky thing. I am a huge fan of having standard pricing and a package that is easy to talk about. As an SEO speaker and lead generation specialist I know that I can teach people to create millions of dollars in new leads, so in theory charging $300,000 for a two hour training session to 25 people would seem like a fair price.

No, I have not done any of those yet.

The reality of speaking fees is that many speakers are flexible but you cannot expect them to be always flexible. For example, they may be paying a commision to an agent or agency. They may be very busy and not do discount speeches. They may also be very selective about who they speak for.

For me, I try to do local free and low cost speeches if I am avalable and if the group is generally the kinds of people that stand a chance to buy from me.

I have even travelled across the country at cost to address the right groups. One I did last year has produced a huge number of clients and sales.

Why am I writing about this? Because if you are shopping for a marketing speaker and you are not sure who you can afford, you should just call and ask. But have a budget in mind, know what your audience will look like and if the speaker is not in the Baal park or just foes not seem interested, then move on and find another.

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How Marketing Speakers Impact Sales

September 8, 2009 Leave a Comment

Good Sales and Marketing Speakers are not going to just hope to motivate a sales and marketing team for a few days.  Of course, the presentation should be like a jump start, but if you are bringing in a sales and marketing speaker you should also try to bring someone in that will give the team at least one new tool that will impact the bottom line.

For example, I teach people how to build lead generation engines.  This is a simple technique to use content, targeted keyword research and clear calls to action to attract the right people and encourage them to contact the client.  Sounds hard to someone that does not like technology, but I assure you that anyone can do this if they simply stick to it past the first couple of months were you need to build the momentum.

Speakers on sales and marketing may also teach your group how to use LinkedIn, FaceBook, Twitter or Blogs to attract more leads.  Just having an account with these things is rarely going to yield results.  You have to learn how to work the tools.

Regardless of the tools of the Sales and Marketing Speakers that you consider, make sure you bring in someone that will teach a new skill.  Even if the speaker only helps your team add 5% to the number of leads they are getting, that can be significant over time and that is a whole lot better than a little motivation that fades in one week.

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Would You Want To Attend a Marketing Seminar on Halloween?

September 1, 2009 Leave a Comment

I am a marketing speaker and I try to help the event planners as much as I can with events.  Sometimes that means showing up on time and keeping out of the way, and sometimes it includes some serious consulting on how to promote the event better.

It currently looks like I will be speaking on Internet Marketing in Chicago on Halloween weekend.  It kind of makes me sad because I have a 4 year old and I do not want to miss trick or treat.  However, if I can find out some good info, we can always go do it in Chicago.

But the reason I am writing this is that the event planner and I were discussing how much Halloween would effect event attendance.  Personally, since I have young kids I am 100% sure I would not go to the event, just as an attendee.  However, that will not effect people local to Chicago nor people that do not have young kids.  So I am just not sure how big of an impact it will have.

What do you think?  Leave a comment.  Would you go to a seminar on Halloween?  How much do you think it will effect attendance?

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Social Media Speaker – More Than Free Traffic

August 3, 2009 Leave a Comment

If you are looking for a Social Media Speaker and you want to get a great speaker and a great value for your audience, make sure that you are not booking a Social Media Speaker that is only going to talk about free internet traffic sources.

Free Internet Traffic from social media sites is great, but if your website or blog has not been optimized to convert visitors to leads, you are really wasting your time.  High traffic does not matter if your conversion rate is zero.

Here are some questions to ask your potential Social Media Speaker:

  1. How do you make money with social media?  Does the speaker’s answers fit with your audience and industry focus?
  2. How many different social media topics will you cover in one hour.  Hint: more is not better – anyone can give you a laundry list.  Far better to go into greater depth with fewer social media tools.
  3. How do you capture leads from social media?  If they talk about relationships and do not talk about particular lead capture tools, then you are not talking to an expert.
  4. Lastly, ask how much your Social Media Speaker makes in a given year from social media.  If they do not know, then they are not marketing speakers at all – marketing speakers know they have to measure results.  And if they are not making much money, then they do not really know what they are talking about.

Interview your potential Social Media Speaker for your Social Marketing Workshop or event.  Make sure they are not just covering the basics that almost everyone knows by now.

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The Right Internet Marketing Speaker for your Web Marketing Seminar

August 3, 2009 Leave a Comment

A Primer on How to Choose the Right Internet Marketing Speaker for your Web Marketing Seminar

When selecting a speaker for you internet marketing seminar it is best to consider first the topic of your marketing seminar. The second thing to consider is the type of audience that is expected to attend. If these two important considerations are neglected then you risk the possibility of not matching the right internet marketing speaker to your topic and audience.

Most people have a mindset of selecting the most popular marketing speaker available. This is understandable because most, if not all, famous internet marketing speakers will have their own website, so when someone searches the internet for a speaker, the website of the famous speakers appears first. Hiring a well-known internet marketing speaker will always draw a large number of people, but they also cost more.

Fortunately, there are plenty of suitable internet marketing speakers to be the keynote speaker of your internet marketing seminar. The well-known speakers are the quickest and easiest to find, but with a little more searching on the internet you will surely find speakers that are not so well known but are equally qualified and knowledgeable as the famous ones. Hiring a lesser known internet marketing speaker may not draw as much people, but they cost less and can even tailor-fit their message to your specific web marketing seminar topic which will be more beneficial to your targeted audience.

Aside from the fame or status of an internet marketing speaker, there are also different types of speakers such as:

Celebrity Personalities

These speakers are famous their stardom in radio, television, or the movies, rather than their knowledge and expertise in internet marketing. Celebrity speakers will always draw a large number of people. As long as you can afford their talent fees and are able to book them in advance, then a celebrity as your main speaker will definitely have people interested in attending your internet marketing seminar.

Educational Speakers

These speakers are the one who have “been there and done that” and are able to share their knowledge and experiences first hand. Educational speaker really have very important information to provide, however, some educational speakers are not able to convey their message without causing the audience to doze off, or cause the audience tune out the speaker midway through the seminar. Think university college professors.

Entertainment Speakers

These types of speakers can certainly hold the attention of the audience; however you will seldom find an entertainment speaker who has in-depth knowledge and can really educate the crowd and entertain them at the same time. Entertainment speakers are great when you have information but do not have the necessary public speaking skills to do it personally, an entertainment speaker can voice that information for you. Simply provide them with your own content and let them speak and entertain your audience at the seminar.

Motivational and Inspirational Speakers

These types of speakers are the ones that make the audience feel good about themselves. However, the one thing to keep in mind about motivational and inspirational speakers is that there are really no qualifications to meet in order to become a motivational speaker. Anyone can claim to be a motivational speaker and of course the audience will enjoy having their self-esteem and self-confidence raised a little bit. One thing to keep in mind when hiring these types of speakers is to make sure that they at least have some understanding and knowledge about internet marketing, and the specific internet marketing topic of your seminar.

Once you have decided on the type of speaker for your internet marketing seminar and have negotiated their rates and ensured that they also comply with your conditions, then you virtually guarantee that your seminar will be a success because you have an internet marketing speaker who will not only educate and entertain your audience, but they will also speak directly about your marketing topic, therefore, making it a worthwhile and beneficial experience to everyone who attends your web marketing seminars.

A Primer on How to Choose the Right Internet Marketing Speaker for your Web Marketing Seminar

When selecting a speaker for you internet marketing seminar it is best to consider first the topic of your marketing seminar. The second thing to consider is the type of audience that is expected to attend. If these two important considerations are neglected then you risk the possibility of not matching the right internet marketing speaker to your topic and audience.

Most people have a mindset of selecting the most popular marketing speaker available. This is understandable because most, if not all, famous internet marketing speakers will have their own website, so when someone searches the internet for a speaker, the website of the famous speakers appears first. Hiring a well-known internet marketing speaker will always draw a large number of people, but they also cost more.

Fortunately, there are plenty of suitable internet marketing speakers to be the keynote speaker of your internet marketing seminar. The well-known speakers are the quickest and easiest to find, but with a little more searching on the internet you will surely find speakers that are not so well known but are equally qualified and knowledgeable as the famous ones. Hiring a lesser known internet marketing speaker may not draw as much people, but they cost less and can even tailor-fit their message to your specific web marketing seminar topic which will be more beneficial to your targeted audience.

Aside from the fame or status of an internet marketing speaker, there are also different types of speakers such as:

Celebrity Personalities

These speakers are famous their stardom in radio, television, or the movies, rather than their knowledge and expertise in internet marketing. Celebrity speakers will always draw a large number of people. As long as you can afford their talent fees and are able to book them in advance, then a celebrity as your main speaker will definitely have people interested in attending your internet marketing seminar.

Educational Speakers

These speakers are the one who have “been there and done that” and are able to share their knowledge and experiences first hand. Educational speaker really have very important information to provide, however, some educational speakers are not able to convey their message without causing the audience to doze off, or cause the audience tune out the speaker midway through the seminar. Think university college professors.

Entertainment Speakers

These types of speakers can certainly hold the attention of the audience; however you will seldom find an entertainment speaker who has in-depth knowledge and can really educate the crowd and entertain them at the same time. Entertainment speakers are great when you have information but do not have the necessary public speaking skills to do it personally, an entertainment speaker can voice that information for you. Simply provide them with your own content and let them speak and entertain your audience at the seminar.

Motivational and Inspirational Speakers

These types of speakers are the ones that make the audience feel good about themselves. However, the one thing to keep in mind about motivational and inspirational speakers is that there are really no qualifications to meet in order to become a motivational speaker. Anyone can claim to be a motivational speaker and of course the audience will enjoy having their self-esteem and self-confidence raised a little bit. One thing to keep in mind when hiring these types of speakers is to make sure that they at least have some understanding and knowledge about internet marketing, and the specific internet marketing topic of your seminar.

Once you have decided on the type of speaker for your internet marketing seminar and have negotiated their rates and ensured that they also comply with your conditions, then you virtually guarantee that your seminar will be a success because you have an internet marketing speaker who will not only educate and entertain your audience, but they will also speak directly about your marketing topic, therefore, making it a worthwhile and beneficial experience to everyone who attends your web marketing seminars.

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IPhone WordPress post

July 19, 2009 Leave a Comment

As a professional marketing speaker I can tell you that the idea of posting to my blog and writing articles on the road, in lines or waiting for a meeting to begin is sweet. I wish I could type a bit quicker and with less errors, but the iPhone is new and I will get better.

This post is just a test of the new wordpress app I just downloaded.

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Country Club Speaker for Marketing

July 7, 2009 Leave a Comment

Anyone that has been a professional marketing speaker for any length of time can tell you that one of the advantages of being a professional speaker is that you get to know so many different people and industries.

I would have never thought a few years ago that I would help 100′s of Interior Designers grow their business. But after speaking at three different events and doing a webinar, I know that I have done that.

Country Clubs are another area that is interesting. When you are asked to speak to a group, the first thing you want to do is get to know the unique issues around the industry. With country clubs, I was speaking to vendors and managers, so it was a mixed message.

The country club managers wanted to increase membership and retention. Twitter is not going to do that! Country clubs have an issue with their entire business model. I would argue that the problem for Country Clubs is that business is less exclusive than it used to be. Resources are spread more evenly and there are less people willing to pay a country club membership fee. Especially if they cannot take their family in to use the pool. It is actually a very interesting thing to watch them try to retain their older members while reinvent themselves for the new reality they face.

Then there are the vendors that sell to country clubs. These people will spend a year or more trying to build a relationship and get their products into the country club. With how quickly the board members for the country club change, they can spend a year or two building the right relationships only to see it evaporate when the board members change.

In both of these cases, online buzz, social media and Internet Lead Generation may not seem like a perfect speaking topic. However, there is a variety of ways it fits in.

For the country club, having public events to get new people to experience the club can be very powerful. I recently drove two hours to Pittsburgh to attend an event I saw on Facebook.

For the vendor, managing and enhancing their online reputation and visibility can increase the odds of a sale – sooner. It may also help them jump start the new relationships. Since the online reputation is something you can do essentially for free in the evenings, it does not cut into your business hours.

I am often surprised at how Internet Marketing can be adapted to any audience. Obviously, some groups can get more out of it than others, but it is rare to not find some way to tie it in.

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Internet Marketing Speaker Topics

July 4, 2009 Leave a Comment

There is such a diversity of Internet Marketing Speaker Topics that I thought I would list a few that I prefer and more that others may be more appropriate for.

My favorite Internet Marketing Speaker Topics are:

  1. Build your own lead generation engine
  2. Internet Marketing Strategy and Overview
  3. Employee Brand Ambassadors
  4. Business Blogging
  5. Social Media and Lead Generation
  6. Online Brand Building
  7. Word of Mouth and the Web
  8. Email as a Relationship Building Tool

Now some Internet Marketing Speaker Topics that I do not do:

  1. Pay Per Click Marketing
  2. FaceBook for Business Results
  3. Online Advertising
  4. JV – Joint Venture Strategies

Sure there are more, but those are just some ideas whether you are interested in hiring me as an Internet Marketing Speaker or you are looking for someone else.  Make sure you do not go too broad (Like just Internet Marketing) becauce a broad topic like that will not be of great value to anyone.

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Lead Generation Software

June 24, 2009 Leave a Comment

Internet Marketing Workshops for business need to have a focus on how to generate real, targeted and exclusive leads frm the Internet.  Ron McDaniel is the perfect choice as your Internet Marketing Speaker for Internet Marketing Workshops because his specialty is how to use social media, blogging and other Internet tools to build powerful, online lead generation engines.

In fact, he has engineered his own Lead Generation Software that produces leads every day for a wide range of clients.

But the Internet Marketing presentation is not about the lead generation software.  It is about how to think like your prospect and help them find you and make them a clear offer to encourage the visitor to become a lead for your company.  This powerful strategy has produced millions of dollars of leads only a few months after its release.

The Internet Marketing Presentation will make a great deal of sense to the small business owners that have been struggling with Internet Marketing and assuming that their product just does not sell on the web.  In fact, you need a complete strategy, not just a few web pages.  When business owners understand that, and the value the additional leads can produce, it completely changes the attention and effort that small business owners pay to Internet Marketing and online lead generation.

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