Internet Marketing Speaker

When you are trying to hire an Internet Marketing Speaker for an event, you really need to spend some time thinking what you want your presentation to be about and what would interest your attendees the most.

For example, if you just hire an Internet Marketing Speaker without specifying details, you may end up with someone talking about Google Adwords, or FaceBook, or Email Marketing or Joint Ventures.  These are all parts of Internet Marketing, which covers a broad range of technical strategies and publishing and social tools.

What I suggest you do when looking for an Internet Marketing Speaker is to get an idea of what your audience would want, and then call a few speakers and ask them how they would tailor their knowledge and presentation to fit the needs you have identified.  For example, if I was speaking at a salon convention I might spend time covering local Internet Marketing topics, while larger software development companies may want to hear about how to sell software online globally.  Two very different strategies although they always have some crossover.

In fact, because Internet Marketing is such a broad topic, I prefer to do my presentations on Internet Lead Generation.  This still has different strategies, but at the very least it is focused on a more specific outcome, which is to attract quality leads to the marketer.  When you master lead generation you master an important part of the sales funnel and your chance for success is much higher.

If you are looking for an Internet Marketing Speaker that can focus on lead generation for your industry, then contact me today and lets talk about your upcoming event – or we can consider doing a lead generation workshop for a smaller group as well.

Risks with Internet Tools

As an Internet Marketing Speaker, I have told thousands of people about free and low cost Internet tools for generating leads.  It is wonderful what you can do in Internet Marketing for free if you just know which tools to use.

A little while back, Google did some weird thing where they upgraded my account, built me a new gmail account and linked everything to it – all with the accidental click of one button.

I used to get emails when Google docs were updated, and this let me follow up on speaking leads right away.  Unfortunately, this thing that happened made the emails go to the new gmail account I was not using.

It took me several weeks to realize that I was not getting notified of leads that came in from those websites.  Unfortunately, one of the leads was big, close to my home and a great opportunity.  Since I was several weeks late following up I lost the opportunity.

Now I do not want to blame Google here – because I have had similar problems with other services both free and paid.

The moral of the story is that you need to test your lead generation tools every week.  If it seems like it has been a while, maybe something is not working and you are losing leads.

I also had an Internet Marketing client that I started working with recently.  They were paying nearly $1,000 a month for a service to capture and generate leads for them.  He complained that they had not gotten one lead in over 9 months.  I asked a few questions and within 24 hours we found that the leads were being sent to an old email that no one checked anymore.

Problems can occur with any system.  It is the sales manager’s job to keep an eye on these things.  One lost lead can cost you many thousands of dollars.  That is indeed the situation for me with that Internet Marketing Speaker opportunity I got.  Now I am testing thing much more frequently.

Internet Marketing Speaker – Ron McDaniel

Two weeks ago I finished teaching my first 3 credit hour Internet Marketing class at a large university.

As an Internet Marketing Speaker, I am used to speaking about Internet Marketing for an hour or two.  Sometimes I even do a half day Internet Marketing Workshop.  But I was a bit worried about teaching 40 hours of Internet Marketing lecture.

I should not have been worried.  Never before in my life have I ever been so keenly aware of what 17 years of Internet marketing experience has done for me.  40 hours only scratched the surface – those poor kids.  I had to take important things out to avoid burying them under far too much information.

If you are looking for an Internet Marketing Speaker, give me a call.  I can craft the kind of Internet marketing focus that will be custom and best for your audience.  What you will NOT get from me is a general summary of social media marketing strategies, as I think this is too common and many people are tired of hearing it.  I prefer to focus on using Internet Marketing for lead generation.  This is what people really value and enjoy learning, because it can change your life in a big sort of way.

Professor or University Speaker?

Next week I am thrilled to be teaching a 3 credit hour course on Internet Marketing at Kent State University.

It is more work and more time for lower pay when you compare it to a normal 1-2 hour Internet Marketing Speaker gig, but it is really interesting to have the chance to spend 40 hours with a small group on students that are hungry for this kind of information.

If you are a speaker and have never done a big workshop that is longer than the normal speech you might do, here is what I learned.  Break it down into 30-60 minute speeches.  So 40 hours is basically 30 smaller speeches and some time for activities, project work, Q&A, live demos and more.

The Internet Marketing class I have designed and am going to teach is not “how to do Internet Marketing.”  It is actually how to work with different kinds of clients, assess their needs and propose the best Internet Marketing strategies and solutions to meet their goals within their budget.

Of course, I will be working with students to teach them the basics of Internet Marketing as well, but more in line with improving their ability to talk about it and plan for it.  A very valuable skill, if you don’t mind me saying.

Speaker and Educator

I have an odd set of skills.  I am decent at technology, a good speaker, astute marketer and passionate educator.

I am probably not great at any of these things.  I know better technology people.  I have seen better speakers that make me keenly aware of what the next level looks like.  I make an ok living with Internet Marketing, but not like the big Internet Gurus.  And in education, where I am most passionate, I do not do enough.

Starting in January I will be teaching at my second university.  But ultimately, what I really want to do is not teach – but transform.  I would like to transform learning in ways that make it about the students.  Few people know that when I quit my job at Ernst and Young many years ago, it was to form an education company.  Then we started doing consulting to pay the bills and lost site of what I originally wanted to achieve.  Just starting to explore that topic again.  I will continue to pay the bills as an Internet marketing speaker, SEO expert and consultant, but I am really looking forward to getting back into the area of education again.

Cleveland Buzz Marketing Speech

Wednesday I am giving a Buzz Marketing speech at the Cleveland AMA.  This is my second time speaking there, and it is an excellent group to go talk to.

They are billing me as a buzz marketing speaker but I tend to think of myself as an Internet marketing speaker – or a client generation speaker.  I am kind of tired of everyone jumping on the social media bandwagon and talking about the advantages of connecting with the audience with social networking sites.

Instead, I now talk about how to build sites and strategies to attract the right kind of people – potential buyers – and how to encourage them to take action.

The tricky thing about the AMA presentation is that I will be discussing Buzz Marketing given that that is how they promoted me.  The good news is that customer generation is all about launching a content and sales funnel, and Buzz Marketing still helps you attract more people into the top of the sales funnel.  So it is still relevant.

I just hope that people do not come ready for more of a PR and Buzz Marketing spin.  They could be disappointed with the emphasis put on measuring and tracking Return on Investment on content and web marketing strategies.  However, my gut tells me that what I am doing now is much more valuable – and so does my pocketbook.

The Right Internet Marketing Speaker for your Web Marketing Seminar

A Primer on How to Choose the Right Internet Marketing Speaker for your Web Marketing Seminar

When selecting a speaker for you internet marketing seminar it is best to consider first the topic of your marketing seminar. The second thing to consider is the type of audience that is expected to attend. If these two important considerations are neglected then you risk the possibility of not matching the right internet marketing speaker to your topic and audience.

Most people have a mindset of selecting the most popular marketing speaker available. This is understandable because most, if not all, famous internet marketing speakers will have their own website, so when someone searches the internet for a speaker, the website of the famous speakers appears first. Hiring a well-known internet marketing speaker will always draw a large number of people, but they also cost more.

Fortunately, there are plenty of suitable internet marketing speakers to be the keynote speaker of your internet marketing seminar. The well-known speakers are the quickest and easiest to find, but with a little more searching on the internet you will surely find speakers that are not so well known but are equally qualified and knowledgeable as the famous ones. Hiring a lesser known internet marketing speaker may not draw as much people, but they cost less and can even tailor-fit their message to your specific web marketing seminar topic which will be more beneficial to your targeted audience.

Aside from the fame or status of an internet marketing speaker, there are also different types of speakers such as:

Celebrity Personalities

These speakers are famous their stardom in radio, television, or the movies, rather than their knowledge and expertise in internet marketing. Celebrity speakers will always draw a large number of people. As long as you can afford their talent fees and are able to book them in advance, then a celebrity as your main speaker will definitely have people interested in attending your internet marketing seminar.

Educational Speakers

These speakers are the one who have “been there and done that” and are able to share their knowledge and experiences first hand. Educational speaker really have very important information to provide, however, some educational speakers are not able to convey their message without causing the audience to doze off, or cause the audience tune out the speaker midway through the seminar. Think university college professors.

Entertainment Speakers

These types of speakers can certainly hold the attention of the audience; however you will seldom find an entertainment speaker who has in-depth knowledge and can really educate the crowd and entertain them at the same time. Entertainment speakers are great when you have information but do not have the necessary public speaking skills to do it personally, an entertainment speaker can voice that information for you. Simply provide them with your own content and let them speak and entertain your audience at the seminar.

Motivational and Inspirational Speakers

These types of speakers are the ones that make the audience feel good about themselves. However, the one thing to keep in mind about motivational and inspirational speakers is that there are really no qualifications to meet in order to become a motivational speaker. Anyone can claim to be a motivational speaker and of course the audience will enjoy having their self-esteem and self-confidence raised a little bit. One thing to keep in mind when hiring these types of speakers is to make sure that they at least have some understanding and knowledge about internet marketing, and the specific internet marketing topic of your seminar.

Once you have decided on the type of speaker for your internet marketing seminar and have negotiated their rates and ensured that they also comply with your conditions, then you virtually guarantee that your seminar will be a success because you have an internet marketing speaker who will not only educate and entertain your audience, but they will also speak directly about your marketing topic, therefore, making it a worthwhile and beneficial experience to everyone who attends your web marketing seminars.

A Primer on How to Choose the Right Internet Marketing Speaker for your Web Marketing Seminar

When selecting a speaker for you internet marketing seminar it is best to consider first the topic of your marketing seminar. The second thing to consider is the type of audience that is expected to attend. If these two important considerations are neglected then you risk the possibility of not matching the right internet marketing speaker to your topic and audience.

Most people have a mindset of selecting the most popular marketing speaker available. This is understandable because most, if not all, famous internet marketing speakers will have their own website, so when someone searches the internet for a speaker, the website of the famous speakers appears first. Hiring a well-known internet marketing speaker will always draw a large number of people, but they also cost more.

Fortunately, there are plenty of suitable internet marketing speakers to be the keynote speaker of your internet marketing seminar. The well-known speakers are the quickest and easiest to find, but with a little more searching on the internet you will surely find speakers that are not so well known but are equally qualified and knowledgeable as the famous ones. Hiring a lesser known internet marketing speaker may not draw as much people, but they cost less and can even tailor-fit their message to your specific web marketing seminar topic which will be more beneficial to your targeted audience.

Aside from the fame or status of an internet marketing speaker, there are also different types of speakers such as:

Celebrity Personalities

These speakers are famous their stardom in radio, television, or the movies, rather than their knowledge and expertise in internet marketing. Celebrity speakers will always draw a large number of people. As long as you can afford their talent fees and are able to book them in advance, then a celebrity as your main speaker will definitely have people interested in attending your internet marketing seminar.

Educational Speakers

These speakers are the one who have “been there and done that” and are able to share their knowledge and experiences first hand. Educational speaker really have very important information to provide, however, some educational speakers are not able to convey their message without causing the audience to doze off, or cause the audience tune out the speaker midway through the seminar. Think university college professors.

Entertainment Speakers

These types of speakers can certainly hold the attention of the audience; however you will seldom find an entertainment speaker who has in-depth knowledge and can really educate the crowd and entertain them at the same time. Entertainment speakers are great when you have information but do not have the necessary public speaking skills to do it personally, an entertainment speaker can voice that information for you. Simply provide them with your own content and let them speak and entertain your audience at the seminar.

Motivational and Inspirational Speakers

These types of speakers are the ones that make the audience feel good about themselves. However, the one thing to keep in mind about motivational and inspirational speakers is that there are really no qualifications to meet in order to become a motivational speaker. Anyone can claim to be a motivational speaker and of course the audience will enjoy having their self-esteem and self-confidence raised a little bit. One thing to keep in mind when hiring these types of speakers is to make sure that they at least have some understanding and knowledge about internet marketing, and the specific internet marketing topic of your seminar.

Once you have decided on the type of speaker for your internet marketing seminar and have negotiated their rates and ensured that they also comply with your conditions, then you virtually guarantee that your seminar will be a success because you have an internet marketing speaker who will not only educate and entertain your audience, but they will also speak directly about your marketing topic, therefore, making it a worthwhile and beneficial experience to everyone who attends your web marketing seminars.