Hire the Right SEO Speaker
SEO – Search Engine Optimization – is such a broad topic that you will want to clearly define what kind of SEO Speaker you want to hire before you start contacting speakers.
I have worked with SEO as part of my business model for many years, and I know some excellent SEO Speakers and I know many people that would be willing to talk on SEO but they are not good enough to put in front of a crowd. The reason is that many SEO specialists just know the basics. I am talking meta tags and keyword density. That is it.
If you are hiring an SEO speaker for an event, ask yourself what you want as the outcome. Do you just want to keep it very basic? Then there are a lot of people that could do an OK job.
Do you want it to be highly technical? There is some really good techie stuff that I love, but might be way over the head of your audience.
I, however, talk about how to build lead generation engines. It is a combination of SEO and lead capture so that you can always show a stronger ROI on your outcome.
In my SEO presentations, I talk about domains, keyword research, building a lead generation engine that makes it all super easy and how to craft a compelling call to action. Simple, step by step instructions on building a powerful, valuable asset that will grow your business.
I am not all that techie though, so do not contact me for your super-geek mega tech conference. I prefer to work with people that want the lead generation outcome.
