Small Business Marketing Speaker
I had a great time last week speaking at the Cleveland AMA (American Marketing Association)
It was my second visit in three years.
Normally in the past I was a social media speaker, and that was how they advertised the event. Buzz Marketing and Social Media training. However, that topic has become so common and over done that I have become more of a lead generation speaker to give my audience more value. In the beginning of the presentation I asked if anyone would be upset if I did not spend much time on social media and instead focused on how to generate leads from the Internet. There was actually a sense of relief. The fact is, most people are tired of hearing about Facebook and Linkedin. The presentation on using the web to build a sales and lead generation process was really well received.
