Cleveland Buzz Marketing Speech
Wednesday I am giving a Buzz Marketing speech at the Cleveland AMA. This is my second time speaking there, and it is an excellent group to go talk to.
They are billing me as a buzz marketing speaker but I tend to think of myself as an Internet marketing speaker – or a client generation speaker. I am kind of tired of everyone jumping on the social media bandwagon and talking about the advantages of connecting with the audience with social networking sites.
Instead, I now talk about how to build sites and strategies to attract the right kind of people – potential buyers – and how to encourage them to take action.
The tricky thing about the AMA presentation is that I will be discussing Buzz Marketing given that that is how they promoted me. The good news is that customer generation is all about launching a content and sales funnel, and Buzz Marketing still helps you attract more people into the top of the sales funnel. So it is still relevant.
I just hope that people do not come ready for more of a PR and Buzz Marketing spin. They could be disappointed with the emphasis put on measuring and tracking Return on Investment on content and web marketing strategies. However, my gut tells me that what I am doing now is much more valuable – and so does my pocketbook.
