Speaker pricing
Speaker pricing is a tricky thing. I am a huge fan of having standard pricing and a package that is easy to talk about. As an SEO speaker and lead generation specialist I know that I can teach people to create millions of dollars in new leads, so in theory charging $300,000 for a two hour training session to 25 people would seem like a fair price.
No, I have not done any of those yet.
The reality of speaking fees is that many speakers are flexible but you cannot expect them to be always flexible. For example, they may be paying a commision to an agent or agency. They may be very busy and not do discount speeches. They may also be very selective about who they speak for.
For me, I try to do local free and low cost speeches if I am avalable and if the group is generally the kinds of people that stand a chance to buy from me.
I have even travelled across the country at cost to address the right groups. One I did last year has produced a huge number of clients and sales.
Why am I writing about this? Because if you are shopping for a marketing speaker and you are not sure who you can afford, you should just call and ask. But have a budget in mind, know what your audience will look like and if the speaker is not in the Baal park or just foes not seem interested, then move on and find another.
