Twitter for Event Promotion
Can you use Twitter for event promotion?
Well, of course you can. But there are some critical factors.
You should not sign up for twitter a few weeks before the event. You are going to have to work too hard to build your list in time to have any impact. Just not a good return on your investment. (Although you could get lucky)
The better way to use twitter for your event is to build a big list of people that care about what you have to say, and then when you tell them “Look at the small business speaker we just booked…” they go and check out the event site.
And you can do this over and over for each speaker, each course/seminar, some big vendors, contests, the list of things you can tweet about for an upcoming event is big – and never has to be selling the event.
But again, if you have not built your list before you need it, you will not have a big enough audience that is paying attention. Twitter can be a powerful tool, but it is not about the tool, it is about having people that care about what you have to say.
