How Marketing Speakers Impact Sales
Good Sales and Marketing Speakers are not going to just hope to motivate a sales and marketing team for a few days. Of course, the presentation should be like a jump start, but if you are bringing in a sales and marketing speaker you should also try to bring someone in that will give the team at least one new tool that will impact the bottom line.
For example, I teach people how to build lead generation engines. This is a simple technique to use content, targeted keyword research and clear calls to action to attract the right people and encourage them to contact the client. Sounds hard to someone that does not like technology, but I assure you that anyone can do this if they simply stick to it past the first couple of months were you need to build the momentum.
Speakers on sales and marketing may also teach your group how to use LinkedIn, FaceBook, Twitter or Blogs to attract more leads. Just having an account with these things is rarely going to yield results. You have to learn how to work the tools.
Regardless of the tools of the Sales and Marketing Speakers that you consider, make sure you bring in someone that will teach a new skill. Even if the speaker only helps your team add 5% to the number of leads they are getting, that can be significant over time and that is a whole lot better than a little motivation that fades in one week.
