Internet Marketing Workshops and Training
Before attending any Internet Marketing Workshops or training opportunities, always define exactly what you want to get out of the program before you sign up – and look at the agenda to be sure that it is going to meet your needs.
I am an Internet Marketing Speaker and I always tailor the Marketing Presentation to the audience. That is sometimes easier said than done – especially if you know that people are going to come in with unrealistic expectations.
I do a lot of Internet Marketing Workshops for Non Profits, and these can be very challenging. If the audience already thinks that they can use the Internet to drive up fundraising, they are not going to like what they hear. It is easy to set up a fundraising page and a donation process, but it is much harder to build relationships with people via the web to make them want to give you money.
I sit on the board of several non profits, and in one case, I saw everyone get very excited after another Internet Marketing Speaker talked about the “Tell a Friend” feature on the software he is selling.
That stuff can work, don’t get me wrong, but you have to ask yourself – what percentage of visitors want to forward an email to a friend about mental illness? It takes more than the tool – it takes a compelling message and a realistic look at how your are developing the relationship.
Internet Marketing Workshops and Training are important and valuable, but don’t go to one and allow yourself to be sold. Go to the workshop and know in advance what you want to get out of it, and ask yourself if the information fits with the vision of where you want your organization to go.
