Small Business Blogging
In the blog speech I do regularly, I spend less time talking about the blog and more time talking about how to be successful with online tools for generating leads for small businesses.
Why?
Blogging is the buzz word, but it is only software that does what you tell it. A blog speech on setting up a blog and all the bells and whistles of a blog would not help your audience at all. Instead, you want to present people with a formula for success. Steps they can follow for building an online engine that helps them accomplish their goals.
For many small businesses, lead generation is a pretty big goal. And that is why my blog speech is really a lead generation speech – just using a blog as the lure.
Sure the speech that is primarily about blogs needs to talk about blogs as well, and you need to talk about things like automation, building a personal brand, calls to action and more. But if you do not start with the goal (business outcome you want) then the blog is really not going to produce much of a benefit.
If you are interested in having a blog speaker that focuses on business outcomes at your next event, give me a call.
